At age 3, Maya Choksi declared that she’d no longer be wearing dresses. She avoided the colors pink and purple, and bows, sparkles, and ribbons. She asked her mom, Sharon Choksi, why the boys got all the cool clothes.
“As she got older, she was even more particular and we couldn’t find anything. [We] ended up shopping in the boys' department,” says Sharon Choksi about now 8-year-old Maya. But the boys’ clothes always seemed so big and shapeless.
“I kept thinking that someone should make clothes for girls [without the pink and sparkles].”
Finally, Choksi decided that instead of waiting for others to do it, she should make those clothes. The Austin-based mom called her siblings, Laura Burns, a graphic designer in St. Louis, and David Burns, an architect in Chicago, and explained her idea.