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November 30, 2012
Why Romney thought he would win
Posted by Staff
Internal polling showing leads over Barack Obama in New Hampshire and Colorado helped instill confidence in the Mitt Romney campaign on Election Day, according to final polling data revealed by Noam Scheiber of the New Republic.

It had previously been revealed that the campaign believed its candidate would carry North Carolina, Florida and Virginia. But data from polling conducted the weekend before Election Day reveals that the campaign also expected clear wins in New Hampshire and Colorado, both of which Romney lost.

Polling for Iowa showed a tied race, but Romney lost by nearly 6 percentage points.

The campaign has stated it misjudged turnout and its demographic makeup, which the campaign's chief pollster Neil Newhouse suggested was responsible for these flawed poll results. "The Colorado Latino vote was extraordinarily challenging," Newhouse told Scheiber. "As it was in Florida."
11/30/12 10:22 AM
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