Daniel Snyder is in a pickle
He owns the Washington Redskins, a team with a brilliant young quarterback, decades of rich history, and, if numbers from Forbes are to be believed, a valuation of $1.56 billion, double what he paid for the team 14 years ago.
It is also a team with the most patently offensive name in pro sports. A 1999 ruling by the Trademark Trial and Appeal Board even found as much, revoking the Redskins’ trademark because it “may disparage Native Americans and bring them into contempt or disrepute.” The decision was overturned on the grounds that the lawsuit had not been pursued in a timely enough manner. D.C. Mayor Vincent Gray has suggested that he would want a name change to be part of any discussion about returning the team to the District from its current digs in Maryland.