American families will splash an average of $1,139 on their teenager's prom debut this year, according to new a new survey.
Visa Inc, which conducted the research, revealed that spendings on the annual high school tradition will top last year's budget by five per cent and 2011's by a staggering 41per cent.
Identifying possible reasons for the rising costs, Marshal Cohen, an analyst at market research firm NPD Group, said: 'Dresses are more elaborate . . . They are now buying two pairs of shoes, one to go to prom and one to dance in.'