The tight U.S. economy has turned even essential goods into luxuries. Now consumer-goods companies are seeing something they thought would never come to pass: Parents are buying fewer diapers.
Spending on children has traditionally held steady in times of recession, including the most recent one, with parents sacrificing other items rather than scrimping on their children's hygiene or happiness.
But as the economy continues to sputter, recent data show diaper sales are slowing and sales of diaper-rash ointment are rising.
Bob Huff, California State Senator Dwight Mckissic, Pastor at Cornerstone Baptist Church Delman Coates, Pastor at Mt. Ennon Baptist Church Suzanne Somers