A sexually suggestive advert supporting Barack Obama's health insurance exchange which features a woman debating how to get a man 'between the covers' has been branded 'degrading' to females.
The campaign by ProgressNow Colorado and the Colorado Consumer Health Initiative shows an excited woman holding a packet of birth-control pills next to a man in a suit jacket with his arm around her waist.
The caption reads: 'OMG, he's hot! Let's hope he's as easy to get as this birth control.
'My health insurance covers the pill, which means all I have to worry about is getting him between the covers.'