Just as Black Friday spilled over into Thanksgiving night, Cyber Monday has gone from being a one-day event to a tentpole for more than a week’s worth of promotions and discounts. Online sales on Thanksgiving, historically not a banner day for e-commerce, jumped 17 percent, according to research conducted by IBM. On Black Friday, online sales grew by 21 percent.
As of noon ET on Cyber Monday, onlines sales were up 24.1 percent compared to last year, according to data from International Business Machines Corp. In 2011, the early Cyber Monday year-over-year growth was 15 percent. IBM tracks transaction data from 500 U.S. retail websites.