When George Burnett first set up shop in Vernal, he knew he had to find away to connect with his adopted community if his custom seat cover business was going to survive.
So, armed with a sandwich board emblazoned with the phrase "Honk If You (Heart) Drilling!," Burnett took to the corner of 500 East and Main Street and began his one-man crusade to boost the spirit of a community that was getting its first glimpse of another oil and gas bust.
Fast-forward nearly five years and Burnett — now a local celebrity for his tireless support of the Uintah Basin's energy industry — has launched a new business that's earning rave reviews just weeks after opening its doors.
"I love this place. I will support this place with every fiber of my being," said Corey Peterson, a personal trainer who stopped by the I Love Drilling Juice & Smoothie Bar on Monday morning for a thick, green drink filled with avocado, spinach and fresh apple juice.