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Art & Soul...& Science
January 3, 2014
Alicia Keys Leaves Job With BlackBerry
Posted by Staff

The New York Times:

While grappling with a $4.4 billion loss in its last quarter, the smartphone maker BlackBerry has fired several senior executives, including its chief executive, and is in the midst of laying off about 40 percent on its employees. On Thursday, the musician Alicia Keys also left the company, where she had been global creative director.

Some followers of BlackBerry might be surprised to learn that she still had the job. She was named to the post in January 2013 at a New York launch event for the BlackBerry 10 line of phones. While she was prominent in various events to introduce the new products early in the year, her public role at the company, which is based in Waterloo, Ontario, noticeably faded after the new phones proved to be a flop.

In an emailed statement, Adam Emery, a spokesman for the company, offered no specific reason for Ms. Keys’ departure, which is effective at the end of this month.

“BlackBerry and Alicia Keys have completed our yearlong collaboration,” the statement said.

01/3/14 11:34 AM
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