The Wall Street Journal:
If the election results told us anything, it's that the GOP has some serious soul searching to do. On paper, Mitt Romney's history of accomplishment towered over President Obama's train wreck of a record, so his loss seemed nearly inexplicable. But Mr. Obama carried his key groups so easily that Republicans should give him props for such a feat— and start taking notes.
In politics, as in life, perception is key. The Chicago machine and the Democratic National Committee as a whole have perfected the art of marketing, even when they've got nothing to sell. They're like a used-car salesman who pushes lemons on unsuspecting drivers and never gets caught. Democrats can home in on Latinos, blacks, single women, young voters—and have them chanting "Four more years!" before they know what hit them.
I happen to be one of the latter, a college student at a time when youth is a hot political commodity. Most kids my age bristle at the word "conservative," and I don't blame them. The right has done nothing to welcome young people.